About the project
Details

SEO & Content Marketing for multiple global affiliate sites
Company: Growth Leads, Malta

Remote Job
Year: 2022-Present

From 2022 to 2025, I worked with Growth Leads (Malta) as an SEO & Content Marketing Specialist.

This was my most global role - spread across iGaming, sports, esports, crypto, and finance and it taught me how to scale organic growth across different countries, different user behaviors, and different search patterns.

I handled SEO for 15+ international affiliate websites, including:

  • Ballislife.com (US – basketball content + sports betting)

  • Strafe.com (global esports + gaming)

  • GameChampions.com (global gaming rewards)

  • Betting.co.uk (UK sports betting)

  • PromoGuy.us (US sportsbook bonuses)

  • Coindoo.com (crypto guides & news)

  • Cryptomode.com (crypto publications)

  • TradersBest.com (financial + trading content)

I was also responsible for improving India-specific content, optimizing pages for local user intent, UPI-led keywords, cricket betting trends, and Indian English SERP patterns.

Growth Leads, Malta – SEO & Content Marketing Project

I worked end-to-end across:

✔ SEO Strategy & Execution

  • Grew organic traffic by 40% YoY across 15+ affiliate websites

  • Increased organic revenue by 25–35% YoY through keyword-led content and CRO

  • Improved Core Web Vitals and mobile usability by 25–35% in collaboration with developers

✔ Content Strategy & Editorial Leadership

  • Managed a team of writers and freelancers (India, UK, US, Philippines)

  • Created content calendars for iGaming, esports, sports betting, crypto & finance

  • Increased session duration by 22% using long-form guides + structured templates

✔ Technical SEO

  • Fixed indexing issues, page speed, tag structure, schema, linking

  • Used Ahrefs, SEMrush, Screaming Frog & GSC for deep audits

✔ Off-Page SEO & PR

  • Built 150+ Tier-1 backlinks through relationship-based outreach

  • Digital PR for crypto + betting verticals

✔ Localization (India-focused)

Most companies were Western-market focused, so I helped build India-targeted SEO frameworks, such as:

  • Cricket betting pages

  • UPI/Paytm/GPay deposit guides

  • India-specific bonus content

  • Indian English content tone

  • Local SERP keyword variations

  • High-intent pages for India traffic (Stake India, 1xBet India, etc.)

This helped increase CTR for India-focused pages by 25%+.

⭐ My Role
Next project →
⭐ Key Projects I Worked On

1. Ballislife (US Sports + Betting)

  • Built SEO pages for NBA predictions, player props, betting guides

  • Helped the editorial team create long-form betting content

  • Improved keyword rankings for high-competition US sportsbook terms

  • Formed internal linking structure across NBA, NCAA, betting & news pages

2. Strafe (Global Esports)

  • Designed SEO clusters for Dota 2, CS:GO, LoL, Valorant

  • Built 100+ new esports strategy pages

  • Improved time-on-page and engagement with structured game guides

  • Localized some guides for the Indian gaming audience

3. GameChampions

  • Worked on ranking pages for free tournaments, gaming rewards & leaderboards

  • Improved funnel flow for user signups

  • Reduced bounce rate with better content layout + UX improvements

⭐ Results

Across the entire Growth Leads portfolio:

✔ +40% YoY organic traffic growth

✔ +30% YoY revenue growth (organic)

✔ 150+ authority backlinks built through PR

✔ Bounce rate reduced by 15%

✔ Session duration increased by 22%

✔ Page speed improved by 25–35%

✔ Ranking velocity increased by 20% using AI keyword clustering

✔ Content production time reduced by 30–35%

4. Betting.co.uk (UK Betting)

  • Optimized sportsbook reviews, welcome bonus pages, and daily predictions

  • Improved rankings on UK high-intent keywords (bonus codes, betting offers)

  • Supported the team with editorial consistency and structure

5. PromoGuy.us (US Bonus Platform)

  • Built SEO-focused “best bonus” & “state-wise sportsbook” hubs

  • Improved local US SEO for pages targeting New Jersey, New York, Michigan, etc.

  • Designed templates for fast long-form content production

6. Coindoo, CryptoMode, TradersBest

  • Covered crypto exchange reviews, staking guides, and fintech tools

  • Wrote SEO-based content briefs for crypto trading, Forex brokers & platforms

  • Ensured all content met E-E-A-T requirements for YMYL topics

  • Acquired niche crypto backlinks through outreach & partnerships

⭐ India-Specific Contributions

Because I’m based in Pune, I worked extensively on India-focused SEO, such as:

  • Cricket betting content

  • Esports content for Indian market

  • UPI / Paytm / GPay deposit guides

  • India-specific search patterns

  • Localization of global content into Indian English

  • Bonus code pages targeting Indian users

  • Cross-linking India-relevant pages for topical authority

This helped Growth Leads expand into an emerging, fast-growth market with high CTR and strong intent.

⭐ Tools I Used
⭐ Why This Project Matters

  • Ahrefs

  • SEMrush

  • Screaming Frog

  • Surfer SEO

  • GSC + GA4

  • Data Studio / Looker

  • n8n automation

  • ChatGPT / Jasper (for content frameworks)

  • Surfer SEO

  • WordPress

This is the project that shaped me into a true global SEO specialist.

I learned how to:

  • work with multiple niches at once

  • adapt content for different countries

  • build SEO templates that scale

  • manage writers & freelancers

  • improve content quality at speed

  • build SEO systems, not just pages

  • optimize for India as a fast-growing organic market

  • combine technical, on-page and content SEO together

This experience is the strongest proof of my ability to handle large-scale SEO in international markets.

Looking to hire for an SEO role or want help with a project?

Send me a message and I’ll get back soon.

Let’s talk?

Amandeep Sonewane

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